Our
Work

As part of the First Nations Child and Family Services and Jordan’s Principle Settlement, we designed and implemented a comprehensive claimant support structure to ensure class members could access and complete their claims for compensation confidently. We recruited, trained, and coordinated a national team of more than 140 claims helpers, most of whom are Indigenous and from the communities they serve. Claims helpers offer private trauma-informed, culturally safe support and respectful, community-focused assistance to help people complete their claim forms.

We designed and delivered a national, trauma-informed notice and outreach campaign to reach day scholar survivors and descendants. Our work included paid and earned media, webinars, social media, and community engagement during the claims period and continues today to support class members as they await final decisions about their compensation. We provided clarity between overlapping settlements, managed misinformation, and ensured culturally safe communications at all stages of the settlement. 

From early advocacy to settlement support, we worked alongside survivors and class counsel to push for justice and later to communicate one of Canada’s most historic settlements. We managed media, public advocacy, and survivor-focused campaigns, then pivoted during COVID-19 to lead trauma-informed claimant communications, ensuring clear, accessible information, and better outcomes for survivors.

We supported the settlement from announcement to claims processing, ensuring survivors understood their rights, options, and supports. Our campaigns reached millions, integrated Indigenous languages and voices, and provided direct claimant assistance. We also guided issues management during challenges to the settlement, keeping claimant experience at the centre. Our work continues, supporting the administrator and class counsel in reaching claimants who have submitted claims with missing information.

We created and delivered a national community support program delivering 62 in-person and virtual sessions across Canada and serving more than 8,000 class members. These sessions provided safe, trauma-informed spaces with translation, cultural and mental health supports, and one-on-one assistance in completing claim forms. Our approach ensured claimants left with the ability to complete their claims as well as after care wellness and mental health supports.

We implemented a series of national communications and outreach campaigns for 145,000 individual claimants and 251 First Nations impacted by long-term water advisories. Our work included strategy, design, earned and paid media, digital tools, webinars, and community training to support claim completion. We continue to provide engagement, claimant support, and issues management.

We led a year-long national engagement process with survivors to shape the Sixties Scoop Healing Foundation. Through gatherings and online participation under the banner “It Starts with Us,” more than 600 survivors helped set the mandate and framework for a survivor-led foundation. The process won an IAP2 International Core Values Award for ensuring all voices were heard.

We supported the McLean Legacy Fund’s first call for funding by refining its visual identity, developing a new website, and managing national launch communications. Our work included a press release, live-streamed announcement, and ongoing campaign management to raise awareness, handle inquiries, and promote applications through coordinated outreach.